In 2017, Russel Brunson was quickly building his company Click Funnels into the industry leading software funnel company it is today.
However, as this audio was recorded at a big live event, his book "Expert Secrets" was just about to be released. This book summarizes about 30 years of the best speaker, expert, coaching experts to ever have uttered a word and enrolled clients. I recommend downloading this to your phone and listening to it more than once.
It's really dense material that took me a few years to fully get my head around.
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