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  Video #1: The big picture and overview of how this is going to work in your business

The first step is to understand who your specific ideal customer is and what is the best "bait" to get his/ her attention. This video gives you the big picture of the old school sales lead generation funnel and contrast it with the Perpetual Lead Machine formula so you can create your winning strategy.

The big picture of your target customer and what your lead machine needs to accomplish.